With an Instagram audience of 1.2 million followers, a popular photo-editing app, and now a magazine, Tessa Barton — better known by her moniker Tezza — is building a media empire. The Tezza app, similar to photo-editing tools like Adobe's Lightroom or VSCO, announced this week that it had surpassed 20 million downloads and has about 2.5 million monthly active users. Turning social media followers into app usersGrowing an audience on social media helped the two cofounders build and grow the app. Barton's latest world-building play took place during New York Fashion Week in September, where the influencer launched a new magazine: Tezza Magazine. Its content pulls from brands Barton has collaborated with or admires, as well as art created by Tezza app users.

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Persons: Tessa Barton —, Barton, Cole Herrmann, Tezza, Puss Puss, Sydney Bradley Organizations: New York, Tezza, V Magazine Locations: New York, New